By harnessing the football World Cup as a platform to draw crowds of those most at risk of HIV infection, the Africa Goal campaign provides an unprecedented and invaluable opportunity to implement targeted HIV interventions where they will have the greatest impactPage Not Found

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Now approaching it’s third campaign, Africa Goal 2014 will build on the experiences and lessons learned from the 2006 and 2010 campaigns, following a similar route and partnering with many of the same local and regional organisations . Please click on the timeline below to find out more about each campaign.

The Africa Goal Project: 2006 – 2014
Click on the timeline below to learn more about the past Africa Goal campaigns


Halfway Between the Gutter and the Stars

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HIV: Know the Score

Africa Goal was initiated in the months leading up to the World Cup 2006 when a team of nine people, from diverse backgrounds but all with a desire to leverage Africa’s obsession with football and the popularity of the World cup for positive change, first conceptualized the Africa Goal project. The team traveled from Kenya to the West Coast of Namibia, projecting live World Cup matches every evening for the duration of the football tournament and combining this with HIV and AIDS information videos.

Africa Goal 2006 was made possible through generous grants from the Clinton Foundation, Tufts University and The Massachusetts College of Art. Check out the website to find out more about Africa Goal 2006.

Africagoal 2006 Website:

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Africa Wins, Every Time You Prevent HIV

Building on the successes of Africa Goal 2006, the Africa Goal team was excited to implement the 2010 Africa Goal Project to coincide with 2010 World Cup in South Africa – the first time the tournament was being held on the continent.

Starting in Nairobi, Kenya and ending in Johannesburg, South Africa, the team’s journey followed a similar route to the 2006 campaign but focused on the higher density and higher HIV prevalence communities of the region, where impact would be maximised. Broadly, the 2010 journey followed the ‘AIDS Highway’, known as such because of the very high levels of HIV infection along this central transport and trade route where transactional and casual sex are common. The focus of the 2010 campaign was on building and strengthening relationships with local and regional partners and supporting them to leverage the Africa Goal platform to increase the reach and impact of their HIV activities. During the 2010 campaign, Africa Goal partnered with over 20 different organisations in Kenya, Tanzania, Malawi, Zambia, Zimbabwe, Mozambique, Swaziland and South Africa, offering HIV information and services at every event – including on-site HIV testing and counselling. During the events, comprehensive “World Cup” branded HIV Information packets were distributed. Each event was documented in detail through the Africa Goal blog which includes feedback and anecdotes from audience members and partners.

The Africa Goal 2010 campaign was a huge success, with over 24,000 people reached with HIV information and services in just one month. The feedback received from partners was overwhelmingly positive, the project’s successes were widely recognised in both international and regional media and Africa Goal was proud to receive a recognition of achievement from the United Nations Office on Sports for Development and Peace (UNOSDP).

Africa Goal 2010 was made possible through the generous support from the Government of Canada, The Southern African AIDS Information and Dissemination Service (SAfAIDS) and the Danish AIDS Foundation, as well as numerous corporate and media partners. Please check out website and campaign blog links below to find out more about Africa Goal 2010.

Africa Goal 2010 Website:

Africa Goal 2010 Campaign Blog:

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Africa Goal: The Next Generation

As we approach the 2014 FIFA World Cup tournament kick off, the Africa Goal team is busy preparing for another successful campaign, which will build on the lessons learnt, experiences and partnerships formed during the previous two campaigns. Africa Goal has set itself an ambitious target of exceeding the impressive 24,000 people reached during just one month in 2010, to make 2014 the biggest impact Africa Goal campaign to date. Hugely positive feedback, as well as the level of enthusiasm and cooperation, from partner organisations showed their recognition of the benefits of the project and the way that the project events could help to achieve their own targets and goals. The team is excited to build on these relationships to reach even more people with life-saving HIV information and services.

During the upcoming campaign, a special focus of activities will be on supporting elimination of paediatric transmission of HIV and promoting couple’s HIV counseling and testing, alongside a continued commitment to reaching hard to reach and most at risk groups. These strategic focus areas complement international, regional and national priorities.

Africa Goal 2014 will follow a similar route starting in Kenya and Uganda and ending in Swaziland. The team will visit many of the same locations as in the previous two campaigns as well some new ones – focusing on the high HIV prevalence areas of border towns, fishing villages and rural outposts.

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The 2010 Africa Goal Campaign in Numbers

Live World Cup Games
People Reached
VCT Testing

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