With the goal of building awareness and promoting behaviour change, target specific packages of information materials – developed specifically for the project – will be distributed during the events. In 2010, Africa Goal info-packages distributed to adults included booklets, posters and stickers as well as male and female condoms. Packages for children contained child-friendly HIV information materials, stickers and posters. Footballs, T-shirts and vuvuzelas, all bearing the campaign slogan ‘Africa Wins Every Time You Prevent HIV’ were also disseminated. All materials were developed with the support of SAfAIDS, a regional organisation which specialises in behaviour change communication, information dissemination and knowledge management.

During the 2014 Campaign, Africa Goal will again be developing target specific materials in line with the World Cup theme.