With the goal of building awareness and promoting behaviour change, target specific packages of information materials – developed specifically for the project – are distributed during the events. In 2010 and 2014, Africa Goal info-packages distributed to adults included booklets, posters and stickers as well as male and female condoms. Packages for children contained child-friendly HIV information materials, stickers and posters. Footballs, T-shirts and vuvuzelas, all bearing the campaign slogan ‘Africa Wins Every Time You Prevent HIV’ were also disseminated. All materials were developed with the support of SAfAIDS, a regional organisation which specialises in behaviour change communication, information dissemination and knowledge management. In 2018, a similar package of materials will be developed in partnership with PS Kenya, a leader in health promotion in Kenya.
During the 2018 Campaign, Africa Goal will again be developing target specific materials in line with the World Cup theme.