“The Goal Beyond the Ball” – Africa Goal Exhibition at the Bloomfield Science Museum
The Africa Goal exhibition, “The Goal Beyond the Ball”, showcased for five months since April 2019 at the Bloomfield science Museum in Jerusalem, was received with great excitement and interest. The exhibition focused on a selection of about 40 handmade footballs (or “Jualas”) made from a variety of natural, discarded and reused materials. The balls, commonly made by children across Africa who cannot afford to buy footballs, were collected through Africa Goal’s Trading Footballs initiative during their 2006, 2010, 2014 and 2018 campaigns. Through the exhibition of these unique footballs – which have come to be recognized as symbols of ingenuity and innovation in the face of hardship – as well as photos and stories depicting the Africa Goal project, the exhibition told the story of the Africa Goal campaign which uses football as a platform to address priority health issues, including HIV, across Africa. The Bloomfield Science Museum in Jerusalem,…